Hollywood motion picture vehicle designer gives NFT digital assets real-world utility

While most look to the metaverse as a way to bridge the real world to the virtual one, the reverse can also be true.

The metaverse is quickly becoming a reality, making its way into different aspects of our lives, including games, work and social engagements. However, at present, many look to the metaverse only as a way that we can enhance our physical reality by extending the realm of what is possible. The resulting process has been taking a concept and bringing it to design to prototype and prototype to the metaverse; this is the linear path that many real-world items travel to enter the realm of Web3.

However, few overlook the reverse application. Consider that concepts from the metaverse can also be extended into the real world. For example, users may have the opportunity to take digital assets, like nonfungible tokens (NFT), from virtual concepts to real-life prototypes and later to a working model.

Bringing this concept to reality for what is said to be the first time ever is the project for Y0 (pronounced ‘Y Zero’) NFTs. These NFTs were founded in 2022 by Matthew Cunningham, an industrial designer known for his expertise in advanced vehicle design. With this background, Matthew is set to make science fiction meet reality with his NFT concept cars. The first phase of development, which includes a collection of four limited-edition vehicles, will allow for game-changing driving experiences in the metaverse and a printable version that can come to life on a user’s home 3D printer.

The intent is that these concepts can be created now and, in the near future, with proper manufacturing and propulsion technology, be brought to life. In the meantime, these NFTs, unlike others, will retain a user’s rights to build the concept indefinitely.

Putting the pedal to the medal

The project holds strong foundations with Cunningham’s extensive experience in advanced design projects for world-renowned car brands such as Audi, BMW, Bentley, Toyota and Volkswagen. His background also includes a comparable experience with top motion picture studios like Warner Brothers, Paramount Pictures and Universal Pictures to conceptualize and design concept vehicles for movies and shows such as Space Jam 2, Aquaman and Westworld.

When put into practice, Cunningham takes these experiences and applies them to the same processes currently used in luxury car design and Hollywood blockbuster films. Each Y0 NFT car comes equipped with its own personality, story, design nuance and feature set. While maintaining close attention to detail, Y0 NFT cars are designed by Matthew Cunningham himself and have 15 key features, including headlamps, louvers, adaptive high beams, wheels, greenhouse and tires, among others.

Concept vehicles each embody a specific set of inherent ideas that make up a “theme” or, in Taoism, “De.” The word “De” symbolizes inherent character, inner power and integrity. With this forward-thinking ethos, Y0 NFT will donate a significant portion of proceeds from its projects to foundations that align with the same De as the concept vehicle.