Vaynerchuk speaks with Decrypt as his NFT-gated conference brings major creators and entertainers to Minneapolis.
VeeCon is the debut NFT conference from entrepreneur, investor, author, and social media personality Gary Vaynerchuk, a.k.a. Gary Vee. Vaynerchuk himself will host some of the major panels and interviews over the weekend, and the event spotlights brands and partners that his companies (including consultancy VaynerNFT) have worked with.
All of the tickets are Ethereum NFTs that were provided to owners of VeeFriends, the hand-drawn NFT collection that he launched a year ago with the promise of three years’ worth of access to an annual convention and other perks. To date, the project has collectively yielded over $300 million in combined sales volume, including the recent Series 2 expansion.
But it won’t just be Vaynerchuk onstage speaking to his fervent fans. The speakers list is a who’s who of prominent NFT artists, celebrities, and influencers, who will pack multiple stages within the Minnesota Vikings’ vast home of U.S. Bank Stadium from today through Sunday.
The list of about 150 people includes entertainers like Snoop Dogg, Pharrell, Mila Kunis, Steve Aoki, Eva Longoria, and Spike Lee, as well as NFT creators including Beeple, pplpleasr, and FEWOCiOUS, and the people behind projects like World of Women, Art Blocks, and Cool Cats. R&B group TLC and other musicians will also perform at the event.
Speaking with Decrypt on Thursday, Vaynerchuk said that he had long hoped to “throw a super conference,” but that the timing hadn’t been right in the past for one reason or another. When he fell deep into the NFT space in early 2021 as the market quickly expanded, he saw an opportunity to cultivate community, utilize the tech, and put on his dream conference.
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