Shopify Adds NFT-Gated Option for Online Retailers

The e-commerce platform is allowing brands to make their shops more exclusive.

The online shopping giant, which allows small businesses to create custom e-commerce shops, is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive, Shopify announced Wednesday.

“Invite your community into a world that recognizes and rewards loyalty,” a narrator says in Shopify’s announcement video, which features a skateboarding woman who goes through a pastel portal and turns into a Doodles NFT.

“Token holders connect a crypto wallet to unlock exclusive shopping experiences, from early access to drops and limited collections to one-of-a-kind experiences and other surprises,” the video explains.

Shopify’s “gm” shop (gated merch, and a pun on the Crypto Twitter acronym for “good morning”) is currently in beta, and only those with existing NFT collections are eligible to apply for early access.

Those not yet approved are still able to add an NFT token-gating app like Shopthru or Single to their Shopify storefronts, though.

As a part of its token-gated shop launch, Shopify revealed it’s already partnered with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to create token-gated storefronts.