Keanu Reeves apparently likes NFTs now

He’s signed up as an advisor for a metaverse-centric foundation

It seems like Keanu Reeves may have had a change of heart around NFTs. In December, the actor was sent into peels of laughter after my colleague Alex Heath asked him about the idea of digital scarcity and digital collectibles. Reeves commented that digital items are easily reproduced.

Now, though, he’s joined a project from Non-Fungible Labs, acting as an advisor for a program called the Futureverse Foundation, which aims to improve “the digital and physical worlds through the support of diverse artists and creative communities.” According to The Hollywood Reporter, that involves introducing traditional artists to NFTs and funding their efforts.

The art connection here isn’t exactly a surprise — Reeves’ partner, Alexandra Grant, is a prolific artist whose work has been featured in plenty of exhibits, according to her website. She’s also an advisor to the foundation, and she features heavily in a video released by Non-Fungible Labs to announce and explain the initiative.