The Club, in collaboration with BCN Visuals, has produced a Hollywood-worthy audiovisual digital art NFT that aesthetically recreates the moment of Johan Cruyff\u2019s legendary 1973 flying kick and goal.<\/p>\n
FC Barcelona is launching the first NFT in its history: an audiovisual digital artwork recreating Johan Cruyff\u2019s legendary stadium moment on 22 December 1973 when the iconic Dutch player ‘flew’ through the air to score a seminal goal against the Atl\u00e9tico Madrid goalkeeper Miguel Reina. The auction at Sotheby’s, the world’s premier destination for art, luxury, and collectibles, will be presented in a hybrid online-live auction, and will comprise the one-of-one animated edition of In a Way, Immortal<\/em>, as well as an additional four NFTs that will each include a still image from the animated version, which captures an iconic moment of the legendary goal.<\/p>\n The high-end piece, titled In a Way, Immortal<\/em> -inspired by a quote of Johan Cruyff- was produced by the Club in collaboration with BCN Visuals<\/a>, a strategic innovation partner and Digital Superstudio that developed the NFT\u2019s cinematographic aesthetic. The buyer of this unique artwork will also be gifted a number of VIP Club-based benefits and experiences and will be named a Bar\u00e7a Digital Ambassador. <\/em>Please find further information on the NFT and its benefits below. The project was made possible with the involvement of the World of Johan Cruyff.<\/p>\n In a Way, Immortal <\/em>is the first NFT in a collection of ten works that will be presented piece-by-piece over the coming months, with each featuring iconic FC Barcelona moments and characters amplifying the Club\u2019s legacy and historical heritage. The collection is part of the Club\u2019s clear strategic commitment to adopting technology and innovation, and in turn, create unforgettable cultural moments -from the past and present- with the aim of both educating and inspiring its millennial, xennial and generation Z supporters, among others.<\/p>\n <\/p>\n <\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"